Search engine giant Google has just announced its Google+ social networking platform that’s set to rival Facebook. Well, that’s the plan anyway. Google doesn’t have a particularly strong history when it comes to social networking services with both Google Wave and Google Buzz failing to catch on, but if the demo is anything to go by, it’s investing a lot of time and money into making its latest venture a potential Facebook killer. Should Mark Zuckerberg and Co be worried? We took an in-depth look at Google+ to see what it brings to the table.
What is it?
Developed under the codename Emerald Sea, Google+ is basically Google’s latest attempt at creating a social network. Google is cannily calling it a project, rather than a product – perhaps to avoid comparison with its less successful social products. Google reckons that current online networks (no names mentioned) simply don’t cut the mustard and that’s why it’s launching its own version. According to Google’s official blog:
“Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.
“In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.”
The idea is to topple Facebook from its throne by making every existing Google product socially compatible. The company certainly has a lot to work with, including Picasa, Gmail and Google Maps and information and functions from all of these will be integrated into the Google+ experience so that you don’t have to sign into different services to share your photos and let your mates know what you’re up to.
Each Google+ profile will centre around the Stream, which is essentially the same thing as Facebook’s news feed – where all of your info and updates from your chums are rounded up and constantly updated. The Stream will be joined by four core elements – Circles, Hangouts, Huddle and Sparks – with Google hinting that these are the starting block for future developments.
Google wants to make sharing online more like sharing in real life – different things with different people. For example, you might want to catch up with your pals about your drunken Saturday night out, but you don’t necessarily want your parents in your chat. You can keep your conversations separate by putting your contacts into ‘circles’ such as ‘Work crew’, ‘Uni mates’ and ‘Parents’.
To put your nearest and dearest in neat little online compartments all you have to do is click and drag them into the relevant circle and then they’ll only get the information that is meant for them. If only real life were that simple.
As the name “Hangouts” suggests, this feature is all about hanging out with your buddies, virtually, of course. You can choose specific friends, or circles, to invite for a face-to-face video chat and anyone in the Hangout can invite others to join as well. According to Google’s demo: “Until teleportation arrives, it’s the next best thing”. We’re not sure about that – it’s basically just video calling.
The difference, it seems, is that you can include more than two people in each chat – something that not all video calling services currently offer.
You know when you’re trying to arrange a night out by having several different text conversations with a number of friends? If so, you’ll know how long-winded and confusing it can become. The idea behind Huddle is that you can turn all these exchanges into one big group chat to save you time.
This certainly has the potential to be a very useful addition to the Google+ mobile offering – we just hope that your friends are slightly more decisive about their plans than the tedious bunch of individuals on the demo page.
Most social networks, Facebook included, have run into trouble over privacy concerns at some point or another, so what is Google+ doing to address it? You’ll be able to alter your visibility settings so that only your name and photo will appear online to people that aren’t in your network. However, if you’re in a circle on a friend’s public profile, then your picture will appear on there (but clicking on it wouldn’t go anyway if your privacy settings are on). You’ll be able to assign different levels of visibility to different aspects of your profile. You can also choose whether your profile is indexed by search engines and, as with Facebook, you’ll be able to block people.
Google+ won’t ever disclose the names of your circles (apparently, even to the people that are in them), although people in circles may be able to see some of the others members of the the circle that they’re in – presumably depending on who posts any kind of feedback.
If you decide you don’t like it, then you’ll be able to downgrade your account, which will delete your
profile and remove any posts, circles and other Google+ content while still enabling access to Gmail and other Google services.
Let the battle commence with Facebook…